The Most Anticipated Trends in the Mobile Apps Space in 2018

Apps industry has been an inevitable area of innovation with modern technologies and advanced approaches coming up everyday to help businesses stay in the game. Mobile application development has already experienced phenomenal growth in the past years with more businesses realising that a mobile app is no more an optional investment. They are in fact the prerequisite for them to escalate sales, expand markets and generate customer loyalty. While the app economy will complete its 10 years in 2018, here a close look at some of the predicted developments or trends in one of the fastest growing markets in the world.

#1 IoT

Internet of Things, or popularly IoT is a technology that supports the use of sensors in various appliances and electronic equipment to enable automatic operation, control and monitoring. With the surfacing of IoT applications in different fields, it is evident that developers will go for the more friendly devices for remote control operation. Mobile devices are used majorly to syndicate data and so with an overall rise in IoT appliances, there will evolve mobile apps for managing them from a remote distance.

#2 AMP (Accelerated Mobile Pages)

When it is an app or website, no one likes to wait longer to get what they are looking for. As a solution to this, Google recently induced an approach called Accelerated Mobile Pages (AMP) to allow swift loading of mobile web pages. Considering the SEO advantages and the separate search index provided by Google for mobile web, many companies will opt for AMPs in the coming year.

#3 Android Instant Apps

Introduced by Google, Android Instant Apps come as native apps that will become prominent in the coming years because of their super-friendly usability. Unlike the normal apps, they do not need installation but operate just as mobile web pages, providing access to a lot of features and benefits. No doubt, Instant Apps consumes less of mobile’s memory space and hence will attract more users than ever because of the convenience they offer.

#4 Virtual Reality (VR)/Augmented Reality (AR) apps

Until now, VR and AR have already shown their relevance in the games and entertainment sector. As these technology advancements have too much potential to revolutionise the app experience of users, it is obvious that most business will grow with the trend of AR and VR. The prior reason for their continued evolution in 2018 is the ability to provide immersive visual experience to users real-time on the apps for the products or services they wish to avail.

#5 Cloud computing

The phenomenon of cloud computing that is already making the rounds is backed by numerous benefits. It allows mobile apps store all their inherent data in a cloud space and processes heavier tasks seamlessly on the mobile by fetching the data. Thus, such an approach offers authenticity, speed and privacy of apps. Further, it helps the app companies to maximise the collection and storage of data or conduct real-time analysis of customers data. Thus, in the next year, a majority of apps will have cloud hosting enhancing the speed and user experience.

To put together, mobile apps area will continue to evolve in 2018 and this time at a furious pace with out-of-the-box advancements. Clearly, every app entrepreneur needs to capitalise on these prominent innovations to remain in the game.

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